The past week in Italy’s public gaming market has been shaped by regulatory and judicial developments, relevant market data, and new initiatives in the betting sector.
On the regulatory side, the Council of State suspended its ruling on the PVR Register, while the Agenzia delle Dogane e dei Monopoli (ADM) extended the transitional regime for so-called “Comma 7” machines. November betting figures showed growth in GGR across both online and land-based channels, confirming positive trends for operators and overall market performance.
At international level, digital platform Twitch opened to gambling and betting advertising in the United States. The week also featured developments related to anti-money laundering controls and commercial negotiations in sport involving gaming operators.
1. Council of State suspends ruling on PVR Register and new concessions
Italy’s Council of State (Sixth Section) has suspended its ruling in the dispute between several industry operators and the Agenzia delle Dogane e dei Monopoli (ADM) concerning the establishment of the PVR Register (Points of Sale for Top-Ups).
The court requested the parties to submit further clarifications on several issues, including the status of the online gaming concessions tender and the effectiveness of the transitional regime applicable to PVRs, postponing the case to a later hearing.
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2. Twitch opens to gambling and betting advertising in the United States
The Twitch platform has begun displaying gambling and betting advertisements to users in the US market. These are standard platform ads, not individual creator agreements, marking a significant shift in Twitch’s policy on gambling-related advertising.
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Twitch: sì alla pubblicità di giochi e scommesse, la svolta della piattaforma negli Stati Uniti
3. Lottomatica acquires 20% of Sportbet in online gaming
The Lottomatica Group has strengthened its presence in the digital segment by acquiring a 20% stake in Sportbet, further consolidating its position in the online gaming market and reinforcing its growth strategy through targeted strategic investments.
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Gioco online: il gruppo Lottomatica acquisisce il 20% di Sportbet
4. Trapani Court: no Single Tax due by the bookmaker
The Court of Trapani ruled that Stanley is not required to pay the Single Betting Tax on total stakes, stating that taxation on sports betting must be applied to the margin, calculated as the difference between stakes collected and winnings paid out.
The ruling overturns the previous interpretation based on gross betting volumes.
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5. World’s first DAZN Bet retail agency opens in Nola
The world’s first DAZN Bet-branded betting shop has opened in Nola, near Naples.
The initiative follows an omnichannel approach and positions the brand within the land-based betting market, with a view to competing in the next retail licensing tender.
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6. Online betting: GGR up 13.4% in November 2025
Data for online betting show GGR of 178 million euro in November 2025, up 13.4% year on year.
Total turnover remained broadly stable at around 1.2 billion euro. Lottomatica leads the market with an estimated 30% share, followed by other operators recording growth.
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7. Retail betting: November GGR up 13.5%
The land-based betting channel also recorded positive performance in November 2025, with GGR reaching 114.3 million euro, an increase of 13.5% compared to the previous year.
Total stakes amounted to 505.6 million euro, confirming stronger volumes and margins than in 2024.
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8. ADM extends transitional regime for non-prize gaming machines until 31 December 2026
The Agenzia delle Dogane e dei Monopoli (ADM) has extended until 31 December 2026 the transitional regime for non-prize amusement machines, including those used in travelling entertainment.
The measure aims to allow operators to adapt to technical and administrative requirements while aligning deadlines within the broader reform of the public gaming sector.
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9. Anti-money laundering reports rise in 2025
According to Italy’s Financial Intelligence Unit (UIF), suspicious transaction reports related to the gaming sector increased significantly in 2025, up 37% in the first half of the year.
The trend reflects stronger attention to the quality and timeliness of reporting, reinforcing AML controls across both online and land-based gaming.
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10. AS Roma steps up talks with Stake over new main sponsor
AS Roma has entered a crucial phase in the search for a new main shirt sponsor, with negotiations under way with several companies, including Stake, a major international name in the gaming and betting sector.
The agreement could become one of the most significant sponsorship deals in the club’s history ahead of its centenary celebrations.
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L’AS Roma accelera sul nuovo main sponsor: il club in trattativa con Stake
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